Honda is announcing advanced future safety technology. The technologies Honda is developing are to be used to liberate everyone from the risk of traffic collisions.

The company strives to attain its goal of realizing "zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050" with two key technologies. One is the world’s first artificial intelligence (AI)-powered "Intelligent Driver-Assistive Technology."

This works to provide assistance suited to the ability and situation of each individual. Hopefully, this will reduce driving errors and risks and help drivers achieve safe and sound driving. 

Second, the "Safe and Sound Network Technology" connects all road users through telecommunications. Making it possible to predict potential risks and help people avoid such risks before collisions actually occur.

Realization of "zero traffic collision fatalities by 2050"

Honda strives for a collision-free society for everyone sharing the road, represented by the global safety slogan "Safety for Everyone." They are looking into the research and development of safety technologies from the perspective of both hardware and software.

In the hope of a collision-free society, Honda will expand the introduction of Honda SENSING 360. This is a recently announced omnidirectional safety and driver-assistive system.

Honda aims to unravel causes of driving errors that make the driver feel anxious. Honda has been conducting research and developing "technologies to understand people".

They have has amassed a number of technologies to understand human behaviour and conditions. The "Intelligent Driver-Assistive Technology" unveiled today is the world’s first such technology. Using Advanced Driver Assist sensors and cameras to recognize potential risks in the vehicle’s surroundings,  AI detects driving risks.

Simultaneously, AI will determine optimal driving behaviour on a real-time basis and offer assistance. This will be suited to the cognitive state and traffic situations of each individual driver.

Next-generation driver-assistive functions are under research and development. Honda aims to offer the new value of "error-free" safety and peace of mind. This will be suited to the driving behaviour and situation of each individual driver and keep them away from any potential risks.

Three values Honda will offer with its next-generation driver assist technology:

1. No driving operation errors (Operational assist):
   
   • Vehicle offers AI-based assist to reduce drifting and prevent a delay in operations.

1. No oversight/No prediction errors (Cognitive assist): Vehicle communicates risks with visual, tactile and auditory sensations.
   • Technologies in R&D phase: Risk indicator, seatbelt control and 3D audio

1. No errors due to daydreaming and careless driving (Attentiveness assist): Vehicle helps reduce driver fatigue/drowsiness
   • Technologies in R&D phase: Bio feedback/vibration stimulus through the seatback

Intelligent Driver-Assistive Technology

Moving forward, Honda will further advance the "Intelligent Driver-Assistive Technology" unveiled today and continue making progress in development. Honda's goal is to establish underlying technologies during the first half of the 2020s, before the launch of practical applications during the second half of the 2020s.

"Striving to completely eliminate mobility risks for everyone sharing the road, Honda will offer safety and peace of mind of each and every road user as a new value. 

Applying our future safety technologies which will embody such new value, Honda will work toward the realization of ‘zero traffic collision fatalities’ involving Honda motorcycles and automobiles globally by 2050.“

Said Keiji Ohtsu, President and Representative Director of Honda R&D Co., Ltd

“For the realization of a collision-free society where all road users care for each other and the freedom of mobility becomes possible, we will further accelerate our industry-wide and public-private initiatives."

Stay up to date with our blog for all of the latest Honda News, including further updates on the groundbreaking Zero Traffic Collision Fatalities by 2050.