Honda Named #1 in Brand Loyalty Among Mainstream SUV Owners by J.D. Power
If you’re shopping for an SUV you can count on, it’s hard to beat a Honda. For the second year in a row, Honda has been recognized as the #1 brand in loyalty among mainstream SUV owners in the J.D. Power 2025 U.S. Automotive Brand Loyalty Study.
This award highlights the trust that Canadian drivers—and especially those right here in Calgary—place in the Honda brand when it comes to their next vehicle purchase.
Why Honda SUVs Ranked #1 in Brand Loyalty
The honour is based on the combined strength of the Honda SUV lineup, which includes:
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Honda HR-V – a versatile, compact crossover with style and efficiency
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Honda CR-V – one of Canada’s most popular SUVs with family-friendly features
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Honda Passport – rugged and ready for adventure
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Honda Pilot – a spacious three-row SUV perfect for families
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Honda Prologue – Honda’s exciting all-electric SUV
What the J.D. Power Loyalty Study Means for Drivers
The J.D. Power Brand Loyalty Study, now in its seventh year, measures how often vehicle owners return to the same brand when they trade in or purchase another vehicle. Honda’s repeat success in the SUV segment proves the brand’s ability to deliver value year after year.
As Jessica Miller of J.D. Power put it:
"This achievement reflects Honda's unwavering commitment to delivering a best-in-class ownership experience every day."
Discover Your Next Honda SUV in Calgary
At Wheaton Honda West in Calgary, we’re proud to offer the award-winning lineup of Honda SUVs that keep customers loyal:
Whether you’re searching for a compact crossover or a family-sized SUV, our team is here to help you find the perfect fit. Visit us today and see why so many drivers stick with Honda when it’s time for their next vehicle.