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Honda SUV Lineup Named #1 in Brand Loyalty by J.D. Power

On September 25, Honda was recognized as the top brand for customer loyalty among mainstream SUV owners, according to the J.D. Power 2024 U.S. Automotive Brand Loyalty Study. This prestigious award reflects the strong performance of Honda’s SUV lineup, which includes popular models like the HR-V, CR-V, Passport, Pilot, and the all-electric Prologue.

Now in its sixth year, the J.D. Power U.S. Automotive Brand Loyalty Study evaluates vehicle owner loyalty by tracking how often consumers choose the same brand when trading in or purchasing a new vehicle. The study recognizes the top brands in each category, including mainstream and luxury SUVs, cars, and trucks, with Honda securing the highest loyalty rate among mainstream SUV owners in 2024.

About J.D. Power

J.D. Power is a globally recognized authority in automotive data, analytics, and market research. The company provides valuable industry insights, consumer intelligence, and strategic advisory services to the automotive sector and beyond. By utilizing proprietary data, cutting-edge software solutions, and advanced analytics, including AI-driven tools, J.D. Power helps clients enhance their business performance and stay competitive.

Founded in 1968, J.D. Power has expanded its presence with offices across North America, Europe, and Asia Pacific. For more information on their services, visit JDPower.com/business. To explore J.D. Power’s auto-shopping resources, head to JDPower.com.